Finding the right number of principles to discuss while elaborating on design theory is a formidable challenge in and of itself. When that's figured out, which of these so-called design basics should be implemented?
If you Google "principles of design," you'll get back articles that cover anywhere from five to over a dozen different guidelines. Not all articles agree on which ones should be counted towards the total, even if they all agree on the amount.
Whether you're just starting out or have years of experience under your belt, there are a dozen or so design principles that should guide your work. The aforementioned "primary" design ideas are sometimes accompanied by a further dozen or so "secondary" concepts (for example, the Gestalt Principles, typography, colour, and framing). Detailed explanations and visuals of the most important design principles follow.
Primary Design Principles
The design community, as was previously mentioned, does not agree on a set of guiding principles. However, the twelve guidelines below are the ones that appear most frequently in literature and online materials on the topic.
Lines, textures, colours, values,shapes, and space are all elements that must be arranged in harmony for a work to be considered balanced. Formal, or symmetrical balance, is one type, while informal, or asymmetrical balance, and radial balance are the other two. A symmetrical balance, also known as a formal balance, features a weight distribution that is balanced across all sides. In an asymmetrical or informal balance, one side is heavier than the other. The term "radial balance" describes a circular equilibrium that radiates out from a centre object.
The visual weight of the pieces in the composition are what constitute balance. The painting is solid and "just feels right," in this sense. When anything is out of whack, it makes us uneasy.
There are three approaches to establish balance:
- Similar to a mirror image or the two sides of a face, symmetry occurs when both halves of a composition include the same elements in the same places.
- Contrast between two or more elements in a composition creates a sense of equilibrium, or asymmetry. A composition may be thought of as symmetrical if, for instance, a huge circle occupies one side and a little square occupies the other.
- The spokes on a bicycle wheel radiate out from the hub, exemplifying radial symmetry in which all the parts are evenly placed.
Visual significance is attached to every component of design, including typeface, colour, picture, shape, pattern, and more. Some parts are more substantial and catch the eye, while others are more subtle. The layout of these components on the website should convey a sense of harmony.
The use of emphasis in a design or painting can convey both authority and subjugation. Images might be dominated by certain elements because they take up more visual real estate, have a greater mass, or are a darker hue than the rest of the image. Neither the dominant nor the subordinate parts should be too strong.
To emphasise means to provide prominence to one element within a composition so that it draws the eye and holds it there. In many cases, this is accomplished through the use of contrast.
Movement occurs when the viewer's gaze is carried from one element of a design or picture to another by the use of lines, colours, values, textures, forms, and space. The way an artist arranges visual components produces an illusion of motion in their work. In most cases, the positioning of shapes is what gives a composition its sense of motion.
The use of aesthetic elements to guide the viewer's gaze around and through an image creates a sense of motion. Lines that are diagonal or curved, whether real or inferred, edges, the illusion of space, repetition, and active mark-making can all contribute to a sensation of motion.
Contrast And Variety
To achieve unique and interesting aesthetics, an artist will employ many artistic tools and techniques. Visual variety is achieved by the use of complementary colours, textures, and patterns. A contrast can be achieved by adding highlights of colour to the corners or edges of certain shapes.
Visual appeal is achieved using a variety of design elements. A lack of variation can quickly cause a user to lose interest in a design. Color, typeface, images, and shapes are just a few of the many design elements that may be used to inject a little diversity into an otherwise static layout.
However introducing novelty only for the sake of switching things up serves no purpose. Adding variety to a design is a great way to enhance the user's experience and draw attention to the various parts of the design.
Proportion is a basic but essential aspect of design. It's how things look in comparison to one another, in terms of scale. Distinguishing what is essential and what isn't in a design is accomplished through the use of proportion. Generally speaking, smaller components are less crucial than their larger counterparts.
Proportion refers to the relationship between the relative sizes of different elements in a work of art. Visual artists often employ a proportion to indicate scale, depth, and compositional harmony.
The strength of a composition can be enhanced by the use of contrast by emphasising the differences between various pieces. Contrasting elements, when juxtaposed, draw the eye. One of the first things a viewer's attention is pulled to are areas of contrast. Any two artistic components can be put next to one another to create contrast. Contrast can be seen in the use of negative and positive space. One example of contrast is the use of adjacent complementary colours. One can see contrast in Notan.
Larger items are automatically given more weight than smaller ones, and brighter colours tend to stand out more than darker ones. Highlighting a single sentence in a large block of text, for instance, can help draw attention to that sentence.
It's worth thinking about the above layout. Have you seen how much more interest it garnered when the natural tones were accentuated in contrast to the flashy colours? The use of a duotone colour palette is becoming more common in web design. This effect, achieved by superimposing two opposing colours on top of a photograph, creates eye-catching patterns that practically leap off the page or screen.
Strong contrasts between hues might draw more attention to certain details than a more subdued colour palette. A red object will stand out more against a green or black background than it would against an orange or purple one.
A design's colour scheme refers to the specific colour palette it uses and the way those colours work together. A designer's use of colour can achieve many different effects, including but not limited to: unity, harmony, rhythm, and balance, as well as contrast and emphasis.
When used excessively, contrasting colours might give the impression that the design lacks cohesion. Color schemes that don't follow colour theory can occasionally have the same effect on viewers of a design. It takes more than picking a monochromatic, complimentary, or tetradic colour scheme at random to arrive at the optimum palette.
Design elements can be visually organised into families by using colours that are similar to one another. In a design with a dark background, warmer colours like red and yellow tend to come to the foreground, while cooler colours like blue and green tend to move to the background. When placed on a light background, however, cool colours like blue and green provide the illusion of greater proximity. It's just how our eyes interpret the world.
Therefore, the choice of colours can significantly alter how easily viewers can pick out foreground elements from the design's background. Like the use of perspective, blending warm and cold colours can produce a sense of depth.
A colour's position on the colour wheel is simply one factor to consider when deciding on a complementary colour scheme; other factors include the hue's warmth and contrast with its neighbours. Learn how to select effective colour schemes with Visme's help.
As a result of their combined efforts, all parts and rules come together to form a unified whole. Each element must be connected to the others in some way. They need to work well together to convey the intended meaning.
Unity/Variety It's important that everything in your painting seems at home next to each other. If things are too dissimilar, they become chaotic, whereas if they are too similar, they become boring. They are complementary to one another. There should be both points of interest and places for the eye to rest in the final composition.
All of us have come across a website or other design that appears to have been thrown together hastily with little thought given to the way in which the various components interacted with one another. The usage of ten or more font styles in a single newspaper ad immediately comes to mind.
Having cohesive design elements is what we mean when we talk about unity. Each component of a design should have a clear function and function clearly should relate to each other. Having everyone on the same page can help make sure ideas are being conveyed in a logical, consistent way. Designs with strong unity are seen as more professional and authoritative than those with less unity because of the impression they provide of greater order and precision.
Artistic rhythm is produced when visual elements are repeated in a random but systematic pattern, implying motion. It's connected to the beat of music. Rhythm, as opposed to pattern, is dependent on change.
To create the pattern, simply repeat one or more of the art pieces over and over again. You can create a pattern out of anything if you do it enough times. Spirals, grids, and weaves are all examples of time-honored designs. Check out the Artlandia Glossary of Pattern Design to learn about the various patterns and pattern kinds available. Zentangles are a popular kind of abstract or representational art in which a drawing is broken into sections, each of which features a different pattern.
Rule of space
What you don't include in your design is one of the most fundamental principles of visual composition. The Rule of Space states that regardless of the colour of the design's background, there must be enough empty space for the eye to rest.
Designers can transmit a whole different visual message, such as the hidden "arrow" located within the renowned logo, by strategically placing white space around the text of a composition to highlight specific parts of the design or to emphasise the importance of a single piece.
In fact, readers' eyes can be led in a predetermined path across the page if the text is strategically spaced.
The parts of a design that do not contain any design components are called white space, often known as negative space. Literally, there is nothing out there.
Many new designers make the mistake of filling every available space with "design," failing to recognise the importance of white space. However, white space has many vital functions in a design, the most obvious of which is to allow the design's components some breathing room. It's possible to draw attention to particular sections of text or visuals by leaving blank areas around them.
It can also help distinguish between various design components. Because the negative space around lowercase letters is more variable, individuals are able to rapidly interpret them, making their use preferable in typography.
Eye tracking studies have revealed that readers follow predictable patterns when scanning text. Designers frequently resort to the most popular patterns when they want audiences to notice items in a specific order.
If you're a native English speaker, you read from left to right. As a result, when presented with a page of text, they often exhibit the same scanning behaviour. However, Arabic is written counterclockwise around the page. Those who are used to reading in that language are more likely to scan pages in this "opposite" direction. Designers developing material for a worldwide audience should take these variations into account.
The F pattern is the most typical way of moving one's eyes while reading English. Why? Since that's how we normally take in information from printed texts, emails, and websites. We begin at the left-hand side of the page and move down, reading each line of text from left to right until we reach the bottom.
Designers typically employ the F pattern when composing websites and other illustrations that rely largely on text due to this innate tendency. Simply put, when we are not used to it, reading in the opposite direction is awkward.
Designs with a heavy visual component are commonly composed in a Z formation. Since the human brain can process visuals more quickly than words, readers can quickly scan a page by looking from top to bottom, then from left to right, and finally from top to bottom again (or right to left if the audience typically reads in that direction).
Using this frequent "Z" eye-movement pattern, designers can highlight specific components of a composition. Consider the difference between a headline, an image, and a subheading.
The ease with which users may process content on a website is directly related to the design idea of hierarchy. It's a way of describing how crucial various parts of a design are to the whole. You want the most crucial parts (or information) to look like the most crucial parts.
Titles and headings in a layout are the best way to show off a hierarchy. The page title is the most crucial part of a page and should stand out prominently. It's important to format headings and subheadings in a way that emphasises their significance in connection to one another and to the title and body material.
It's helpful to keep coming back to the same concept so that you can really sink it in. It's also an excellent method of bringing cohesion to a design with a lot of moving parts. One technique to achieve the effect of repetition is to use the same colours, fonts, shapes, or other design components repeatedly.
Some of the headings in this article, for instance, are quite similar to those in other articles. By using the same formatting for each design principle in this section, it's made clear that they are all equally important and all connected to one another. These components are brought together on the page through the use of uniform headings.
The concept of "fundamental" design principles is open to much discussion. But the success of any design effort depends on the designer's ability to grasp and apply the principles discussed above.
All designers should make it their business to comprehend the significance of these guidelines. It is also quite instructive to look at how other designers have structured their designs using similar principles.
There is no need to have an in-depth familiarity with these design ideas and elements to come up with a nice layout. However, this is often accomplished by "designer's intuition." It could take a lot of iteration to get the design just right, both aesthetically and in terms of the user experience it provides. Designers can save a lot of time and effort by getting in the habit of applying the guidelines we've gone over here.
About a dozen design principles should serve as the basis for your efforts. There is no universally accepted set of rules in the design world. The following twelve guidelines are those most frequently cited in published works and on websites. The next section provides in-depth descriptions and graphic representations of the most crucial design principles. Movement is created in a piece of art by the way the artist arranges visual elements.
Movement is created when aesthetic components are used to lead the eye around and through a picture. To emphasise something implies to bring attention to it by making it stand out from the rest of the composition. The term "proportion" is used to describe how distinct parts of an artwork are proportionally sized. To convey ideas of size, distance, and overall harmony in a composition, painters frequently resort to the use of proportion. Strength is added to a composition through contrast when contrasts are highlighted.
Contrasting colours can add visual interest, but too much of it can make the design look disjointed. To get the best colour scheme, you need to do more than just pick a few colours at random from the monochromatic, complementary, or tetradic sets. Use Visme as a resource to master the art of choosing compelling colour palettes. When we talk about unity in design, we imply that all of the individual components work well together. Designs with a lot of cohesion are taken more seriously when they look like they were put together by experts.
According to the Principle of Visual Comfort, there must be adequate negative space for the viewer's gaze to wander. Empty space around design elements can be used to highlight certain elements. Reading patterns can be deduced from studies using eye tracking technology. When they want people to pay attention to something in a certain order, designers often use the most common patterns. The title of a page is the most important element and should be given prominent placement.
Formatting headings and subheadings in a way that highlights their value is essential. One of the best ways to convey unity to a complex design is through the use of repetition.
- When expanding on design theory, it can be quite difficult to determine how many guiding principles to address.
- There are a dozen or so design principles that should drive your work whether you're just starting out or have years of experience under your belt.
- The next section provides in-depth descriptions and graphic representations of the most crucial design principles.
- First Order Design Ideas
- As was previously indicated, the design community is divided about best practises.
- The twelve rules listed below, however, are the ones that crop up most often in books and articles on the subject.
- For a piece to be called balanced, its various components—including its lines, textures, colours, values, shapes, and space—must all function together in a harmonious way.
- There needs to be harmony between these different parts of the website's design.
- Movement is created in a piece of art by the way the artist arranges visual elements.
- Movement is created when aesthetic components are used to lead the eye around and through a picture.
- Numerous visual appeal-producing design components are employed.
- The user's experience can be improved and specific elements of the design can be highlighted by employing a range of visual styles and other design elements.
- Proportion helps designers highlight what's crucial and what can be left out of a design.
- The term "proportion" is used to describe how distinct parts of an artwork are proportionally sized.
- To convey ideas of size, distance, and overall harmony in a composition, painters frequently resort to the use of proportion.
- More and more websites are opting for a monochromatic or duotone colour scheme.
- Maybe more than a more subdued colour scheme, a palette with strong contrasts between colours would help highlight particular aspects.
- The colour scheme of a design is the collection of colours and the rules by which they are used.
- Contrasting colours can add visual interest, but too much of it can make the design look disjointed.
- Color combinations that don't adhere to colour theory might sometimes have the same effect on a design's viewers.
- To get the best colour scheme, you need to do more than just pick a few colours at random from the monochromatic, complementary, or tetradic sets.
- By grouping pieces of a design together with complementary hues, it becomes easier to see how they relate to one another.
- As a result, how simple or difficult it is for viewers to differentiate foreground from background elements in a design is greatly affected by the colours used.
- The combination of warm and cold colours, like perspective, can create the illusion of depth.
- A color's warmth and contrast with its neighbours are also important considerations when choosing a complementary colour scheme, in addition to its position on the colour wheel.
- Use Visme as a resource to master the art of choosing compelling colour palettes.
- Unity/Variety It's crucial that each element in your picture flows naturally into the next.
- They balance each other out nicely.
- When we talk about unity in design, we imply that all of the individual components work well together.
- If you want to understand more about the numerous patterns and pattern types, check out the Artlandia Glossary of Pattern Design.
- One of the first rules of visual composition is the absence of elements.
- According to the Rule of Space, there must to be enough white space in a design for the eye to rest, regardless of the colour of the background.
- Designers can convey an entirely other visual message, like the "arrow" buried within the well-known logo, by using white space around the text of a composition to draw attention to particular elements or emphasise the significance of a single word or phrase.
- White space, often known as negative space, refers to the areas of a design that are empty of visual elements.
- Many novice designers make the mistake of jamming as much "design" as possible into every available space, rather than recognising the value of white space.
- But white space serves several important purposes in design beyond just giving the design's elements some breathing room.
- Reading patterns can be deduced from studies using eye tracking technology.
- When they want people to pay attention to something in a certain order, designers often use the most common patterns.
- Page scanning in this "opposite" way is more natural for native speakers of that language.
- Eye movement research has shown that the F pattern is the most common technique of reading English.
- Visually dominant designs often use a Z shape.
- In order to swiftly take in the information shown on a page, readers often scan it from top to bottom, then from left to right, and lastly from top to bottom again, taking use of the human brain's superior ability to digest pictures over text (or right to left if the audience typically reads in that direction).
- This common "Z" eye movement pattern allows designers to draw attention to chosen parts of a composition.
- The design concept of hierarchy is strongly tied to the ease with which people may process content on a website.
- It's important that the most important details (or data) actually look like details.
- The greatest technique to display a hierarchy in a layout is through the use of titles and headings.
- Headings and subheadings should be formatted in a way that draws attention to their relevance in relation to one another and to the title and the body text.
- The use of the same colours, typefaces, shapes, or other design components multiple times can create the impression of repetition.
- To emphasise their interconnectedness and equal importance, all of the design principles in this section have been formatted in the same way.
- The use of consistent headings unifies these elements on the page.
- The term "basic" is used loosely, and there is room for debate about what it means in the context of design.
- However, "designer's intuition" is typically relied upon to do this.
FAQs About Photography
This is because they almost usually centre around a single concept or idea, and unnecessary clutter is kept to a minimum. As a result, they are straightforward, honest, and utterly genuine.
Now, we'll look at the various design components, such as line, shape, form, texture, and colour, that may transform a straightforward subject into an arresting photograph.
Photography, art, and design are all intricately intertwined with one another. The great master painters and artists throughout history have passed on many of the ideas and principles we apply daily in photography. Likewise, these have been passed down the generations.
A collection of visual design elements that have been organised within a frame is what we refer to as an image. Light (and its component parts of colour and brightness), line, shape, texture, and perspective are all considered to be elements of visual design. The deliberate arrangement of these components of design in a way that is appealing or captivating is known as composition.
Space These components, along with the fundamentals of art and design, form a cohesive whole. Repetition, contrast, balance, unity, and focus are some principles that fall under this category. A photograph should be aesthetically beautiful and well-balanced if the composition is decent. These aspects should be used.
The guidelines for composing. Compressing a picture that turns out well requires more than just concentrating your lens on the subject of the shot.
These are some of the most popular approaches to photographic composition that photographers use when they wish to create an aesthetically attractive picture. First, make use of the law of thirds. The "rule of thirds" is a method for splitting frames to get the most effective composition.