Fashion Photography

How To Shoot Street Fashion?

But it's a great moment for photographers when fashionistas really let their flag-ship pieces fly, it's the perfect time to snap some candid shots of them in action.

It's time to ditch the studio's standard white background and light stands in favour of the season's most appropriate setting: the streets.

If you're looking for a cutthroat industry to enter, look no further than the fashion or photography sectors. For this reason, you should learn as much as possible about the industry so that you can compete effectively.

As fashionable individuals from all over the world converge on your city, take a look at this quick primer on how to take a killer street style photo and land a job in the industry.

Get Ready To Break Out On Your Own

Applicants should have a strong portfolio of street-style photographs to present the brand when applying for this position.

If this is your first time doing something like this, you'll probably need to put together a portfolio to show potential brands. The unfortunate reality is that initially, this will likely need to be done at no cost.

You'll have to show expertise to get a paw in the door, so whether you create this for a company so you can transmit written papers to a possible employer or simply through a portfolio you develop on your blog is up to you.


The toughest aspect of street photography, when learning it for the first time, is the fear involved. Fear can make it so difficult, and even when you get to the point of being comfortable photographing strangers, the fear can make you tentative enough to just miss the shot.

Two hours minimum for a photo shoot. Pictures will be culled in 1-2 hours.

Most commercial fashion photographers retouch in Capture One Pro or Lightroom and Photoshop. Lightroom is a global editor. It's best for culling and organizing your photos and for applying edits to the whole image.

What is the rule of thirds? The rule of thirds is a composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open. While there are other forms of composition, the rule of thirds generally leads to compelling and well-composed shots.

For photoshoots and red carpet events, stylists often borrow clothing from showrooms for models, celebrities, and well-known socialites to wear. Occasionally civilians get wind of this and ask a stylist if he/she can borrow clothing for them.

Maintain A Schedule

You can go out into the streets and look for models, but there are times when you will have a better chance of finding a large group of people who are dressed properly.

Attendees at fashion events like British Selections Men, Fashion Weeks, and Pitti Uomo, as well as the debuts of any new collections, will be well dressed individuals seeking praise for their ensemble choices.

Create Contact Cards

You need to look as competent as possible at all occasions if you want people to take you seriously.

Business cards are essential for spreading your contact information. Include your contact information (email, phone, and web addresses for any online portfolios, etc.) in the document.


In very cutthroat fields like shooting and fashion, your personal network is crucial to your success. So, wherever these gatherings may be, make an effort to talk to strangers.

Introduce yourself, give them your card, and see if you can score one of theirs in return (so you can follow up the discussion with an email at a later date).

Please Apply For Everything

If you're interested in photographing street fashion, there are several websites that are actively hiring, so do some research and start sending out applications as soon as possible.

In addition to letting them know when you're available, please submit samples of your work and suggestions for events they would find interesting to 

Focus On The Briefs

Not listening carefully to a brief is the worst thing that can happen if you are offered a paid employment.

For an editorial piece on formal dress, for instance, your company may need many shots of men in single and double-breasted jackets; in this case, you shouldn't provide photos of men attempting the rockabilly style. Yes, it's completely evident.

But you'd never believe how many people don't read briefs, submit photographs that have nothing to do with the project, and then wonder why they aren't paid.

Conspicuousness Of History

Test Shoots

Stop. Stop taking pictures of that rebellious model against the wall and pick up your camera. The utilisation of an industrial aesthetic in fashion photography is so very 2005.

As an alternative, you may try to find different kinds of natural frames, such as doorways or windows, to use. 

A well-balanced dose can give your photos a vintage feel, while also complementing more contemporary or decay-oriented subjects.

To avoid seeming like a Banksy, try coming up with some imaginative background details instead.

Don't Worry; Illumination Is Not Secondary.

Even the most meticulous backdrop scouting will be for nought if the scene is poorly lit. 

Forget about shooting anybody wearing a brimmed hat during daytime shoots, since the brilliant highlights and harsh shadows would ruin their portraits.

Instead, keep your eyes out for interesting photo ops as night falls: the golden hour in the autumn begins earlier and earlier, providing beautiful sidelights for your subjects.

You should have a compass with you when you go location scouting, or download The Cameraman's Measurement device from the app store on your mobile device. 

In any location on Earth, this software can tell you what the weather will be like in terms of light.

Straightforward, Straightforward, Straightforward

If you're working with a professional model, this isn't as crucial, but if you're posing your well-dressed friend in front of his local bar, you'll need to exert some authority.

Even if someone isn't completely at ease, just because they seem good in a snapshot doesn't imply they do not even look good.

In order to capture captivating photos, have your subjects tilt their necks back or stand with their backs facing you and turn their faces towards you. Even if it's uncomfortable, the resulting photo will be interesting.

Choose Someone Randomly

No attractive companions? Don't worry about it. To find people who have good taste in clothing, you could visit the city's trendiest neighbourhoods and start picking at random.

Keep an eye out for people who are making a fashion statement; they are more likely to want to pose for a photo with you. 

A nice disposition and plenty of business cards will go a long way towards getting folks to let you take their picture.

What Makes a Great Street Style Photo?

Survival in this harsh world can be achieved by proper attire, and that includes protective clothing. With the correct garb, magic may happen in any situation.

A poll of well-known photographers shows their insights into the art of street photography and their favourite techniques.

One of them got their start as a model, while another was a student; as a result, they all have unique perspectives on how to handle a scene and what constitutes a great photograph.

These people have made it, and they're happy to share their secrets with you. The street is where you'll see the most interesting examples of fashion this season. 

Indeed, this has been the case forever. This is and always will be the case.The work of these artists drives that message home.

But it's not the shows within the tents that keep them coming back to Couture Week year after year; it's the show that the regular folks put on to get noticed.

Check Out a Wide Gallery of Streetwear Photos.

Being based in Milan,  it is only logical to start documenting street style. At the city's annual Fashion Week, you can capture a wide variety of stunning photographs in a short amount of time.

 Most individuals like to get their pictures taken during and after the catwalk displays. Indeed, for some, that seems to be their whole purpose for being there.

It's not as hard to start a conversation as you may imagine in these settings. If you stick around for multiple seasons, people will recognise you and you won't have to introduce yourself.


Take your street fashion photography to the next level with these helpful hints! Don't put down your camera until you've finished photographing the defiant model against the wall. Using an urban or factory setting as a backdrop for fashion photos is so 2005.

This is not as important if you are working with a professional model, but you will need to assert some authority if you are posing your well-dressed friend in front of his local bar. Famous photographers were asked about their favourite methods and approaches to street photography.

How do you define a fantastic photograph? The most exciting examples of the season's styles can be found on the streets. In a short amount of time, you can take a wide range of breathtaking photographs at Milan Fashion Week.

Street Style

Content Summary

  • The best time to take photos of fashion icons in action is when they are letting their showpiece garments do the talking.
  • It's time to move your photoshoot outside, away from the artificiality of a studio's white backdrop and light stands, and into the street.
  • It's crucial to absorb as much information as possible about the market in which you operate.
  • Start thinking about striking out on your own.
  • When applying for this position, you should have a solid portfolio of street-style photographs to showcase the brand.
  • In order to impress potential clients, you should put together a portfolio if this is your first time doing something like this.
  • In order to get your foot in the door, you'll need to demonstrate your competence; you can do this in a formal setting by drafting and submitting documents to a company, or you can do it informally by developing a portfolio on your personal blog.
  • When you want people to take you seriously, you need to project an image of competence at all times.
  • To get your contact information out there, business cards are a must.
  • Make sure to end the document with your contact details (email, phone, and online portfolio links, etc.).
  • Your personal network is essential to your success in highly competitive fields like shooting and fashion.
  • Do some research and get your applications in as soon as possible if you're interested in street fashion photography and want to work for one of the many websites that are currently hiring.
  • Please send in samples of your work and suggestions for events you think they would find interesting to cover, in addition to letting them know when you are available.
  • The worst thing that can happen if you're offered a job is that you don't listen carefully to a brief.
  • Stop photographing the defiant model against the wall and pick up your camera.
  • Using an urban or factory setting as a backdrop for fashion photos is so 2005. An alternate option is to make use of preexisting openings in the environment, like doors and windows.
  • You can achieve a pleasing vintage effect in your photographs by using a moderate amount that also enhances modern or decay-themed themes.
  • Instead of trying to copy Banksy, try coming up with some interesting backstory.
  • If the lighting isn't right, then all of your hard work scouting locations for the scene will be for nought.
  • Keep an eye out for beautiful sidelights as night falls instead, as the golden hour advances earlier and earlier in the autumn.
  • When scouting a location, bring a compass or download The Cameraman's Measurement app for your mobile device.
  • This isn't as important if you're working with a professional model, but you'll need to assert some authority if you're posing your well-dressed friend in front of his local bar.
  • Just put your mind at ease.
  • You could visit the city's hippest neighbourhoods and start picking people at random to find those with excellent fashion sense.
  • People who are going out of their way with their attire are more likely to want to have their picture taken with you.
  • The best examples of the season's fashion can be found on the streets.
  • Explore a Massive Photo Collection of Cool Streetwear.
  • It seems natural to start photographing street fashion while based in Milan.
  • Photographers can get a lot of great shots in a short amount of time at the city's annual Fashion Week.
  • In general, people enjoy having their pictures taken before, during, and after catwalk shows.
  • It's not as intimidating as you might think to strike up a chat with a stranger in one of these situations.
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