Fashion Photography

Which Is the Best Camera for Fashion Photography?

Fashion week to the runway shows and from your favourite magazine pages to the enormous banners and hoardings on the street, fashion photography is everywhere.

Everywhere we look, we see well-known faces in stunning photographs, and all of these were taken by renowned fashion photographers. The extent to which they are exposed to these gorgeous images of models and celebrities shows the size and scope in India and across the globe.

But most people tend to miss the fact that for taking pictures that qualify as a stunning photograph, you need a camera that stands out in its capabilities and has that edge to it, which will always let you take pretty pictures no matter what the situation is.

Since there are thousands of cameras out there in the market today from hundreds of manufacturers, as a budding photographer or even as an established one, you may at times find it challenging to choose one that suits your skill sets best.

Thus, in today's article, we will talk more about choosing the best camera in the market and giving you a list of the best professional cameras in the market that you can consider buying.

Cameras and lights are flashing. Models are changing clothes. Make-up artists are retouching looks. This is the typical scenario that we can observe in a fashion photoshoot. But aren't you curious about which cameras a photographer often uses in fashion photoshoots?

How to Choose a Best Professional Camera for Fashion Photography & Models?

Fashion Photography

As mentioned in the intro, there are thousands of professional-grade cameras available in the market today, and thus, choosing between them is becoming increasingly difficult day by day.

To help you out in the process, mentioned below are the key factors you should consider before locking down on a camera make and model.


The first and most crucial aspect to consider while choosing to buy a professional camera is the price.

  • Ranges in India for professional cameras start from Rs. 24,000 for the camera body only and go up to as high as Rs. 2,50,000.
  • Therefore it is best if you set yourself a budget early on in the process to make a proper plan ahead.
  • However, you need to remember that in your budget, you need to include the costs for: Lenses, Memory Card, Batteries, Camera Bag, Filters and Speedlights. All of these are crucial elements, and as a fashion photographer, you would need to use all of these or a combination of them in most of your assignments.


Being a fashion photographer, you might have to do an in-studio photo session today and an outdoor session tomorrow. Also, depending on your client's requirements, you might need to travel between places, and that's why you should consider the size of your camera. If you are a person who doesn't mind carrying around heavy gear, you can go for the bulky models, but if you are at the other end of the spectrum and prefer travelling light, then consider a compact and light option.


When you go ahead to buy a professional camera for yourself and use it for a fashion photoshoot, in most cases, one lens will never be sufficient.

Different lighting conditions and the different needs of a particular assignment will determine which type of lens you will need to use. Ideally, it would help if you chose a camera model that supports a wide assortment of lenses, and those lenses are available in the market for your make and model.


Many people think that resolution doesn't matter when it comes to professional cameras and DSLRs, but this is a myth.

  • Just consider a situation where you are shooting a model for a giant billboard hoarding.
  • Having a low-resolution camera will give you poor quality images in this situation, and thus you will lose the gig.
  • Therefore, experts always suggest using a professional camera with a very high resolution to avoid such from ever happening.


The days when professional cameras used a reel to capture your favourite shots are long gone. These days all cameras, even the one in your smartphone, comes equipped with a sensor, which, when exposed to light, will capture the image you want to click. The more sophisticated and professional a camera is, the better and more significant will be its sensor. Thus choosing a high-end model with a large enough sensor is a good bet for every situation.


While some of us prefer to choose a set device or gadget throughout our lives, others often master a new skill pretty fast and then desire a better camera with much more features.

If you fall into the second category, then while choosing a professional camera, look for a device that can be upgraded in the future. While entry-level DSLRs might be attractively priced, you need to remember that they are the ones that age comparatively faster than others.

Now that we have discussed the most basic hardware and physical requirements you need to check for, before opting for a professional camera, let us move on to the best professional cameras you can get your hands on as a fashion photographer.

Professional Cameras for Fashion Photographers

Fashion Photography

Canon EOS 70D Digital SLR Camera with 18-55mm STM Lens

Are you dreaming of having cameras used for fashion photography? Pursue your dream career with the best camera for fashion photography with Canon EOS 70D Digital SLR Camera with 18-55mm STM Lens! Using this will help you achieve your ideas in mind.

Product Highlights

Change the way you capture images and videos with Canon EOS 70D Digital SLR Camera with 18-55mm STM Lens. It features a revolutionary autofocus technology that delivers clear live view and autofocus. You will love every image and video produced by this camera because it ensures high resolution.


It is equipped with a built-in stereo or external microphone terminal for a more precise audio recording. It also has a built-in flash with an integrated Speedlite transmitter and a hot-shoe. You will love its 20.2 megapixels APS-C CMOS sensor and DIGIC 5+. With this, you can expect clear and sharp images from any angle.


This camera for fashion photography offers built-in Wi-Fi. However, autofocus is not user-friendly, especially if you are a beginner. So, as a result, it will be hard for you to shoot in low-light situations if you don't know how to use it. Also, it is not ideal for sports mode because it crashes.

Canon EOS-5D Mark III

We have all heard about Canon at least once in our lifetime. Be it in movies or youtube vlogs, we see creators, directors, and photographers swear by its technical capabilities all the time. Not only is Canon the most popular camera manufacturer in the world, but it is also home to some of the most technologically advanced creations in the camera world of today. Be it be any situation where a camera is involved; you can be sure that Canon is a part of it.

Product Highlights

Canon EOS-5DMarkIII is probably one of the most popular cameras for a fashion shooting. It has a full-frame CMOS sensor with an image resolution of 30.4 megapixels, thereby providing a detailed image. One of the advantages of this best camera for fashion photography is its small weight. It is comfortable both for carrying and for use during modelling shooting.


  • Magnesium case with moisture protection elements
  • Excellent viewfinder
  • A large number of autofocus settings
  • Two memory card slots
  • HDR mode and multiple exposures


  • Specific control interface
  • Small batch volume when shooting in RAW + JPEG
  • There is no clear HDMI signal

Nikon D7100 Digital SLR Camera

The Nikon D7100 is a fantastic DSLR camera that any professional fashion photographer would be happy to have in their toolkit. If you're serious about fashion photography, this particular camera is excellent for a few reasons.

First, it has excellent memory capabilities. There are slots to fit two different SD cards, making it easier for you to get more RAW shots during a single session.

You never have to worry about running out of room. You can also shoot in RAW at around six frames per second. This is the ideal speed for any fashion show.

Product highlights

The focusing is top-notch. It's fast, accurate, and works surprisingly well even when the lighting is not great. With your final product, you will have photographs with the colour rendered perfectly and the details crystal clear.

All the most complex lines and textures of the clothing and your subject will be brought to life.

The only downside is that it's a little difficult for an inexperienced photographer to pick this camera up and begin using it, and so it's recommended more for professionals. However, that's not to say you can't figure it out as you go along.


  • Phenomenal Detail
  • Excellent Burst Speed
  • Snappy Autofocus
  • Ergonomic & Comfortable
  • Powerful ISO Settings


  • Complex for Beginner
  • Body Feels Flimsy
  • Confusing Buttons

Pentax K-70 Weather-Sealed DSLR Camera

Product Highlights

It features a camera that is applicable to use in any weather. Pentax K-70 Weather-Sealed DSLR Camera, Body Only (Black), got your back if you sign up for scenic, discovery, and photo shooting. It is easy to carry and super easy to use.

It delivers true to life image descriptions and high-sensitivity shooting, so it's reliable and efficient. Combined with the right lenses, the device may assist you in achieving an impressively beautiful bokeh.

That's why photographers most often use it for fashion portrait photography when necessary to emphasise hair, jewellery, or make-up.

I would also like to note the incredible image stabilization, which helps avoid camera shake even at considerable focal lengths and increased exposure. Even in low light, you'll get straightforward fashion portraits that are perfect for shooting models and couture shows.


It can be used day or night and whatever the weather may offer. It boasts its 24.24 megapixel and APS C AA filters with a more miniature CMOS sensor. It is equipped with a shake reduction mechanism and dustproof technology for better use.


This camera for fashion photography is weather-proof. However, if you will use the continuous mode, the pictures are not in their proper sequence. This means if you use it for sports shoots, you'll probably stay up late seriating the images. Also, it would be nice if the battery doesn't drain too fast.

Canon Rebel T7i


  • Wide dynamic range
  • 45 AF points while looking through the viewfinder
  • Confident Dual Pixel CMOS AF autofocus in Live View and when shooting video
  • Screen assistant mode for newbie photographers
  • Wi-Fi, NFC, and Bluetooth modules


  • Not the most extensive frame coverage in the viewfinder
  • Inability to directly select the AF point in the viewfinder
  • Lacks manual white balance setup.

Thanks to its fast processor and large 24.2 MP sensor, Canon EOS Rebel T7i provides increased sensitivity and quick operation. Precisely these features make it an ideal fashion photography camera.

The ISO range can be extended to 51200. Even at the highest ISO value and in low light conditions, the device can generate clear shots.

Canon EOS Rebel T7i is perfect for shooting moving models thanks to its optimized AF system. So, photographers frequently bring it with them to fashion shows, and also models can provide outstanding image quality with excellent detail and clarity.

Besides, the optical viewfinder built into the device makes it much easier to preview the shot before releasing the shutter, eliminating the necessity to take multiple pictures.

Fujifilm X-T30 Mirrorless Digital Camera, Silver (Body Only)

Product Highlights

It boasts its unique X-trans colour filter array. Fujifilm X-T30 Mirrorless Digital Camera, Silver (Body Only), can give vivid images with its 26.1- megapixel camera. It is equipped with X-processor 4 that allows you to reach stunning video qualities. It is effortless to use, and it automatically chooses the best exposure settings and autofocus.


Not just for professionals but also for beginners because it is equipped with strong-face detection and fast auto-focus. It delivers excellent image and video effects. It is also comfortable to control its 3.0-inch touchscreen. File transfer is made easy with its Bluetooth and built-in Wi-Fi.


This camera for fashion photography has advanced image sensor technology. However, file sharing is a problem because it is not so compatible with some gadgets. Also, it would have been nice if the buttons were made more prominent.

Nikon D850 FX-format Digital SLR Camera Body

Product Highlights

Sensitive to every detail and dependable. Nikon D850 FX-format Digital SLR Camera Body is committed to giving hope and satisfaction to its users. This is the new definition of a DSLR camera because it offers the best resolution for photography. It is multipurpose and equipped with remarkable features.


Quickly processes ad capable of recording 4K Ultra-High-Definition movies. You can register or capture images day or night. You will love its tilting touchscreen and accessible focus shift shooting mode. Your videos and pictures are indeed clear and detailed. Thanks to its 45.7 megapixels of extraordinary resolution.


This camera for fashion photography is user-friendly. However, the image it produces lacks in detail because they aren't that sharp. Also, it would have been nice if it comes with a protective pouch.

Hasselblad H5D-50

If you are a fashion photographer who is just starting, then you most probably wouldn't have come across the Hasselblad name, but if you are a veteran in this industry, you know that is the best precision you can get.

Hasselblad is the pinnacle of precision and technological advancement in the camera industry, and if these two are your goals, then the Hasselblad is the perfect companion for you.

The main difference between the Hasselblad and other brands like Canon and Nikon is that this is a medium format camera. Thus it can take much sharper photos as compared to all other DSLR models in the market.

Another factor is it uses a CCD sensor which is much more technologically advanced than a CMOS sensor used in full-frame DSLR models. Here's a glance at some of the other features of this camera:

  • Hasselblad 80mm f/2.8 HC AF Lens included
  • True Focus II and Focus Confirm
  • Digital lens correction
  • Fully compatible with Hasselblad H System lens line
  • 3.0″ TFT type LCD
  • If you are a fashion photographer in chase in perfecting details and capturing moments that matter, the Hasselblad H5D-50, which comes at 29,000 USD, is the gear you should desire.


There are specific types of cameras that fit well based on what you specialize in. But if you are the type of person who loves fashion, you need the best camera for fashion photography. Now that you already know what to get, nothing can stop creating good photos.

Once you have one of these cameras, you will be satisfied with every shot.

You can experiment with different elements, filters, and exposure, and be more confident with your workpiece and express your ideas through images with these cameras.

With so many options in the market, choosing the perfect camera can quickly become a task that is too difficult to manage; but with this guide, we hope that now you will be able to take a much better stand on deciding the perfect camera to use.

The more megapixels and the better the sensor, the crisper your photos will turn out. This is especially important if you're trying to sell articles of clothing online, as you want the dress to come to life with bright colours.

Also, portrait cameras are great for fashion photography. If you are dealing with models, there is a whole lot more happening than just clothing.

It would help if you captured the face of the model in perfect clarity, expose all the lines of flesh, and capitalize on the contrast between skin and clothing.

You also need to consider the focusing system. You don't need hundreds of autofocus points, but it's good if you can focus on your target from a fair distance to get the right images for uploading online.

You don't need much of a tracking system, as clothing doesn't generally move like a cheetah. It also doesn't matter about zoom or Panorama. However, it could be helpful to have a spare macro lens if you want to get some up-close severe shots of your model, maybe with a piece of jewellery or a pair of shoes.


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