What Is Editorial Fashion Photography?

One of the fastest-growing subsets of professional photography is editorial photography. This is a commonplace form of photography for us. Reportage and the fashion industry are the foundations of editorial photography.

Editorial photography includes any photographs used in conjunction with written content, such as those found in periodicals.

Follow the advice in this manual, and you'll soon be able to produce gorgeous editorial photographs worthy of inclusion in a professional portfolio. Let's have a look at the requirements for entering this field as an editorial photographer.

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What Exactly Is Editorial Photography?

Photography taken for editorial purposes is used in magazines, newspapers, and internet media to supplement the written word.

Photographs with an editorial bent are made to complement the story being told in the text and aim to set a certain tone. You may find these pictures in many periodicals, and they help to make the story more interesting. When working as an editorial photographer, you can be tasked with capturing images in a wide variety of genres and settings, from food and portraiture to events and fashion photography.

If an editor has asked you to contribute to a profile of a new restaurant, for instance, you could do so by taking editorial photos that feature the establishment's interior design, ambience, and menu items.

Or, if you're covering a piece on a festival, you can capture photos of the event and its goers for your publication. Sometimes it's hard to tell the difference between editorial photography and photojournalism, but in general, editorial images are made to complement a story or a piece of writing, whereas photojournalism is more of a genre in and of itself.

Editorial illustrations are more open to artistic composition than photos taken for a news outlet, and are therefore seen as more subjective. In contrast to editorial photography, photojournalist images are usually subject to stringent guidelines about composition and editing by most magazines and newspapers.

Editorial photography is imagery used in publications to illustrate articles and provide more context for the reader. A feature article about a trendy new eatery, for instance, might feature images of the establishment itself, as well as the interior design and food offerings.

Editorial photography such as fashion photography can effectively convey an entire narrative without the need of any words. The fashion editorials published in periodicals, for instance, might span multiple pages and convey an entire story visually. Photography in these examples is used to convey an emotion rather than market a product.

What Is The Purpose Of Editorial Photography?

Photos used for editorial purposes range from unscripted action pictures during a sporting event to portraits of famous actors and musicians for magazine covers.

Some examples of editorial photography include:

• Textbooks 
• Essays
• Editorial features
• Documentaries 
• Newspaper or magazine articles

Photos taken for editorial purposes cannot be utilised for commercial purposes without the appropriate releases from the subjects and the owners of the property shown in the photos.

For editorial use only, if a photograph taken for a publication features a logo or other recognisable brand name that is protected by trademark law. Usage rights for images published online are typically limited to a specific time frame.

Photographers working on editorial assignments may seek to recoup some of their costs by syndicating their work to other periodicals or licensing their images for use in stock photography after their contracts have expired.

How Can A Photographer Get Editorial Work?

• Create a list of potential tale ideas. Make notes on potential ideas for the project and gather visual representations of your considerations.
• Find out what has been written about your ideas. Find out whether there have been any previous attempts to capture the subject. Keep in mind the articles' perspective and any holes in the information you'd like to fill in more.
• Develop a succinct explanation of your thinking. We ask that you please put your suggestion in writing and give it some public airtime. The ascent needs to be sharp and quick.
• Find places where you can share your pitch. Consider submitting your work to periodicals that could perhaps attract the target audience. It's best to start with a smaller publication that will consider your freelance work.
• Get your investments ready. Prepare a portfolio to present your work by creating a website or using Adobe Spark.
• You should make a rough budget. If you have any estimate of how much money will be needed to make your story a reality, that would be helpful. Time, labour, and supplies, along with insurance, sustenance, licences, and use of a certain area, all need to be factored into the budget.
• Pitch. Write a quick pitch letter and send it to a magazine or newspaper editor. Use the subject line to grab their attention and invite them to read more of your work.

Editorial Photography vs Other Styles

Many individuals enquire as to the distinctions between editorial photography, commercial photography, and fashion photography. Although some may already be familiar with the word, We will define these three concepts in the context of editorial photography.

• Commercial Image: Sells a product 
• Editorial Image: Sells a story 
• Fashion Image: Sells a lifestyle

What Exactly Is Commercial Photography?

Commercial photography, often known as commercial photography, serves to advertise and sell a product or service. More preparation is normally needed for commercial photography than for editorial photography.

What Are Commercial Photography's Uses?

Commercial photography can be seen in a variety of contexts, from pharmaceutical billboards to movie posters. Some more contexts in which images have been used for profit include:

• Entertainment promotion 
• Book covers
• Brochures
• Advertising campaigns
• Product packaging

If a product shot features a trademarked item, a person who is easily identifiable, or private property, then the photographer needs to obtain the appropriate releases before publishing the photo.

The photographer, the client, and the people or objects depicted in the photographs all sign a model release or property release form. These releases specify the publication and usage parameters for the photos.

For the photographer's safety and future use of the photos, these contracts are a must. If the photographer plans to resell the photographs to a stock agency, more agreements may be required.

How Do You Get Commercial Photography Work?

An expert photographer can be hired for paid assignments in a few different ways. One option is to get in touch with a photographer's agency, who might have connections to advertising firms and consumer-goods manufacturers.

Any photographer can be contacted by a creative director. The photographer's work has already been examined by the art director, who has expressed approval.

A photographer could also receive an RFP (Request for Proposal) for a potential commision.

When applying for commercial positions, keep these pointers in mind:

• Be sure to check your facts. Get acquainted with the client's brand by perusing their previous advertising efforts.
• Make a presentation deck. Include a brief summary of the idea and any relevant visual assets to back up your proposal. You should also include a bid for the job and a schedule detailing possible prep and shoot days alongside the pitch deck.
• Create a budget to present with your proposal. It's important to make sure the available means complement the idea at hand. In the event that the project has a predetermined budget, you should detail how that sum will be dispersed.
• Demonstrate ardour for what you're doing. Establishing your sincerity and dedication to the project is crucial in gaining the agency's or client's trust and approval.

What Is The Difference Between Editorial And Commercial Photography?

A photograph of a rock climber on the ascent of a mountain would be an example of an editorial photograph if it accompanied a magazine article about rock climbing.

If, however, the same image were to appear in an ad for rock climbing equipment, people would assume that it was taken by a commercial photographer. Editorial photography and commercial photography differ mostly in their methods and final products.

Commercial photography is produced to aid in the promotion of a product or service. Advertising,  brochures, business cards, sales pitches, and websites all feature commercial imagery to boost brand awareness and sales.

Commercial photographs, on the other hand, are designed to sell something rather than tell a story. Unlike the casual or impromptu nature of editorial photography, commercial photographs tend to be staged.

When comparing editorial and commercial photography, one of the most noticeable distinctions is the budget. The post-production budget for a commercial shoot is typically larger than the pre-production expenditure.

Some more distinctions can be made between editorial and advertising photography, as follows:

• Goal. Storytelling is at the heart of editorial photography. On the other hand, commercial photography aims to tell a brand's story and establish rapport with the product's target market.
• Ownership. When shooting for an editorial publication, the photographer will often keep all rights to the photos. It is typical for periodicals to ask for an exclusive window of time during which they can publish a piece. The compensation for editorial photography is lower than that of commercial photography, but photographers can recoup some of their costs by licensing their photographs for use in stock libraries. Photographs used in advertising are often purchased by the business or brand that paid for them (known as "work for hire") in the field of commercial photography. Commercial photography is typically licenced for a specific time frame, after which a new licence must be purchased.
• The photographer's function. Storytelling is a more open-ended role for the photographer to play in editorial photography. In business photography, the client always comes first.
• Client. When photographing for business purposes, a magazine is the customer. The customers of commercial photographers are businesses and manufacturers. During a commercial shot, the clients are usually present as well.

Commercial photography is distinguished from editorial photography in part by the existence of licencing agreements. Let's pretend you were a photographer who captured concertgoers in action.

Commercial use photographs can be used after obtaining the necessary permissions from any identifiable individuals by having them sign a model release or licence agreement. Images are for editorial use only unless you have a model release form signed by all recognisable subjects in the photos.

If you have a licence for editorial use, you can also sell those images to stock photography agencies, who will then sell them to various newspapers and businesses.

People who are interested in photography sometimes dabble in both editorial and commercial work, as they present unique challenges and opportunities. having the ability to make either style of photograph

What Is Editorial Fashion Photography?

When compared to editorial photographs, fashion photos frequently have little or no accompanying text and are meant to be viewed on their own. Magazines often feature fashion editorials as multi-page spreads, with the photos serving as a stand-in for words when describing the subject's individuality and sense of style. Photographers that specialise in editorial work together with fashion editors and stylists to create visually arresting fashion spreads that communicate a story without the use of words. When working in editorial, you usually get to present the clothes or the models however you like.

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Editorial fashion photography is a fantastic opportunity to hone your skills and advance your career if you have a passion for generating fashion photos or intend to pursue fashion photography.

• They market the lifestyle. Rather than focusing on clothing, as is common in commercial photography, the emphasis here is on the environment and the overall look. The clothes are simply a means to an end, a way to draw attention to a certain way of life.
• The Photo Shoots are really difficult for them. It's difficult to get good shots. These photographs almost never use white or other neutral backgrounds.
• Using Dramatic Techniques. The eyes of the model are often highlighted with dramatic eye makeup in this style of photography.
• Adequate illumination is crucial. Taking a fashionable and dramatic photograph is becoming more challenging with the passage of time due to the increased need for lighting. Many stock images just require a single light source, however photographers are often seen employing a wide range of lighting setups. In order to capture a stunning fashion image, around seven lights are used. However, this is not a restriction because some established photographers employ even more illumination sources. The goal is to increase the dramatic tone of the image, and lighting is a key component in achieving this.

You can improve your internet profile and showcase your many shooting abilities.

Fashion Editorial Rules

Here are some things to keep in mind if you plan on shooting a fashion editorial. The term "fashion editorial" refers to a set of photographs intended for publishing in a fashion magazine, typically consisting of six to eight photographs.

Though the subject matter is up to you, your editorial should adhere to a central topic. This might be a beauty editorial (mostly close-ups) including mainly red and white makeup, or it could be a piece featuring girls with large hair and brightly coloured clothes.

Simply put, anything is possible if you put your mind to it. Keep in mind that many magazines focus on a different topic for each issue. Discovering more about these topics can help you write a more engaging editorial.

Keep in mind that publications typically start working two to six months before publication. A magazine with an August due date probably wouldn't want a bikini editorial released in November.

The Number Of Looks

You should have at least five or six outfit changes ready for a fashion editorial shoot. Any drastic alteration to one's appearance qualifies.

Investigate the magazine in question to see what kinds of clothes (labels, styles) are typically included in the magazine. Generally speaking, larger circulation newspapers prefer to have their most important advertisers featured.

However, small magazines typically don't mind what brand of clothes is included in the photos so long as they are interesting and relevant to the magazine's readers.

Pull Letter, Commission Letter

To let people know whose magazine you've been contracted to shoot for, you can ask for a "pull letter" or "commision letter."

This letter serves as proof that your fashion shot will be included in a publication, making it easier to recruit talented individuals to work on the project.

Writing for fashion publications is a hobby. Make no assumptions about payment based on the appearance of your fashion editorials in print. We don't think it's right, but that's how business works.

Photographers are not compensated by magazines for fashion editorials since editors see them as free publicity for the photographers.

Since the human body is prime real estate in magazines, you have more leverage to demand payment if your likeness appears on the cover.

Compensation For A Creative Team

In the fashion industry, a tearsheet (publication) is so highly valued that it is sometimes considered payment. This includes things like hair, makeup, models, and clothes, unless absolutely necessary (such is when you know for sure that an editorial will be published).

Publication and the use of the photos you take for their portfolio will serve as their payment in this case. That means your staff will be made up of less seasoned individuals eager to build their resumes.

When working with a creative team, you may hear them refer to the shoot as a "trade for CD" (or "TFCD"), which means that the team will use the photographs you supply on CD as payment for their services. When you are not getting paid to be a photographer, it is perfectly OK to work for TFCD and tearsheets.

It's reasonable to anticipate nothing more than a tearsheet from your creative team if you're working to get published in a magazine.

We remember thinking it was weird when we first started working in fashion photography, but maybe We prepped you for what to expect!

If you're just getting started and have some extra cash, you can pay your creative team to bring in more seasoned experts to help you out. Let's say you've established a profitable firm and are looking to add some style to your operations.

If you're serious about your job, then spending money on an elite creative team to realise your vision in these editorials is a no-brainer.

Tips For Editorial Photography

While every photographer has their own style, there are a few things they should keep in mind when working on editorial photography assignments. When it comes to your special day, Vogue Ballroom has proven itself to be an iconic wedding reception venue and function centre in Melbourne.

Delivering Variation in Your Images

You should experiment with many different stances and framings throughout the photo shoot (unless doing so would be detrimental to the tale). You should probably take portraits, like those seen in numerous fashion magazines. There are, however, a plethora of stances and framing options that can make your creative editorial photography stand out and avoid being monotonous.

This is the most challenging part of making a catalogue photoshoot.

It's important to remember that it takes months to produce a magazine, so by the time it comes out, the current fashion industry that was used for the shoot and is available in stores will be outdated. Because of this, you should start planning your shot for the next season.

If this is the case, you should contact public relations firms, as they are frequently in possession of impending fashions. As soon as a magazine places an order, you should start applying to PR firms to gain access to publication guidelines.

Find Inspiration

Do not worry if you feel like emulating the work of well-known editorial photographers for ideas is a form of fraud; doing so is rather common. Some of the best shooters get their inspiration from places you might not expect.

A great way to find editorial inspiration is to look at some well-known examples and the photographs posted on social media sites like Instagram and Pinterest.

Concentrate On The Subject

Sometimes photographers get preoccupied with the mechanics of a shoot and end up missing the mark when it comes to capturing the essence of the subject. Your model, along with his or her wardrobe and postures, should be flawless.

Do Not Hesitate To Experiment.

What exactly is the point of editorial photography? Imagination is the key component here.

Let's say you're an aspiring editorial photographer who wants to distinguish themselves from their peers. If that's the case, you'll need to bring your own sense of vision and style to the table, along with some out-of-the-box thinking that stands out to the audience.

Try new things and don't be afraid to fail. You have the freedom to customise the aesthetics, props, and visual aspects to best represent the ideas you're presenting.

Keep in mind that even the most well-known photographers are instantly recognisable by their own aesthetic. Therefore, you should focus all of your efforts on building your own.

Take Your Time

Sometimes it's best to slow down and pay close attention to the subject before taking the images, even if you don't have much time available to take everything into consideration. In this approach, you can save time by avoiding the need for extensive photo editing.

Begin With Studio Shots And Work Your Way Up.

The best option for novice editorial photographers is to set up the portfolio shoot in a studio, where they will have complete creative freedom over the location, props, lighting, and camera.

You need to look around the location for any distracting shadows before you start shooting. In case the camera's built-in flash isn't enough, you can always resort to some auxiliary lighting.

When you've accomplished what you set out to do, you can shift your focus to other areas so you can grow as a photographer and add something fresh to your editorial work.

Conclusion

Photography taken for editorial purposes is used in magazines, newspapers, and internet media to supplement the written word. As an editorial photographer, you can be tasked with capturing images in a wide variety of genres and settings, from food and portraiture to events and fashion photography. Photography is used for editorial purposes to convey an emotion rather than market a product. Some examples of editorial photography include textbooks, feature articles and fashion editorials. Images cannot be used for commercial purposes without the appropriate releases from the subjects and owners of the property shown in the photos.

Photography can be seen in a variety of contexts, from pharmaceutical billboards to movie posters. More preparation is normally needed for commercial photography than for editorial photography. If a product shot features a trademarked item, a person who is easily identifiable, or private property, then the photographer needs to obtain the appropriate releases. Editorial photography aims to tell a story while commercial photographs are designed to sell something. Post-production budget for a commercial shoot is typically larger than the pre-production expenditure.

The compensation for editorial photography is lower but photographers can recoup some costs by licensing their photographs for use in stock libraries. Photography is a two-tiered art form, and can be taken in both editorial and commercial contexts. Photographers who specialise in fashion photography work together with fashion editors and stylists to create visually arresting spreads. Images are for editorial use only unless you have a model release form signed by all recognisable subjects in the photos. A fashion editorial is a collection of images designed for use in a fashion magazine.

The subject matter is up to you, but it should adhere to a central topic. You should have at least five or six outfit changes ready for a fashion editorial shoot. Any drastic alteration to one's appearance qualifies. Melbourne's Vogue Ballroom is a premier wedding reception venue and event space. Photographers are not compensated by magazines for fashion editorials since editors see them as free publicity for the photographers.

There are a few things they should keep in mind when working on editorial photography assignments. It's important to remember that it takes months to produce a magazine, so by the time it comes out, the current fashion industry that was used for the shoot will be outdated. Do not worry if you feel like emulating the work of well-known editorial photographers for ideas is a form of fraud. Aspiring editorial photographers will need to bring their own sense of vision and style to the table. The best option for novice photographers is to set up the portfolio shoot in a studio. When you've accomplished what you set out to do, you can shift your focus to other areas.

Content Summary

• One of the fastest-growing subsets of professional photography is editorial photography.
• This is a commonplace form of photography for us.
• Reportage and the fashion industry are the foundations of editorial photography.
• Editorial photography includes any photographs used in conjunction with written content, such as those found in periodicals.
• Photography taken for editorial purposes is used in magazines, newspapers, and internet media to supplement the written word.
• Photographs with an editorial bent are made to complement the story being told in the text and aim to set a certain tone.
• When working as an editorial photographer, you can be tasked with capturing images in a wide variety of genres and settings, from food and portraiture to events and fashion photography.
• Sometimes it's hard to tell the difference between editorial photography and photojournalism, but in general, editorial images are made to complement a story or a piece of writing, whereas photojournalism is more of a genre in and of itself.
• In contrast to editorial photography, photojournalist images are usually subject to stringent guidelines about composition and editing by most magazines and newspapers.
• Editorial photography is imagery used in publications to illustrate articles and provide more context for the reader.
• Photos used for editorial purposes range from unscripted action pictures during a sporting event to portraits of famous actors and musicians for magazine covers.
• Some examples of editorial photography include: Textbooks Essays Editorial features Documentaries Newspaper or magazine articles Photos taken for editorial purposes cannot be utilised for commercial purposes without the appropriate releases from the subjects and the owners of the property shown in the photos.
• How Can A Photographer Get Editorial Work?
• Create a list of potential tale ideas.
• Make notes on potential ideas for the project and gather visual representations of your considerations.
• Find out what has been written about your ideas.
• Develop a succinct explanation of your thinking.
• Consider submitting your work to periodicals that could perhaps attract the target audience.
• Get your investments ready.
• Prepare a portfolio to present your work by creating a website or using Adobe Spark.
• You should make a rough budget.
• Many individuals enquire as to the distinctions between editorial photography, commercial photography, and fashion photography.
• Although some may already be familiar with the word, We will define these three concepts in the context of editorial photography.
• Commercial photography, serves to advertise and sell a product or service.
• More preparation is normally needed for commercial photography than for editorial photography.
• What Are Commercial Photography's Uses?
• These releases specify the publication and usage parameters for the photos.
• For the photographer's safety and future use of the photos, these contracts are a must.
• One option is to get in touch with a photographer's agency, who might have connections to advertising firms and consumer-goods manufacturers.
• Get acquainted with the client's brand by perusing their previous advertising efforts.
• Demonstrate ardour for what you're doing.
• Establishing your sincerity and dedication to the project is crucial in gaining the agency's or client's trust and approval.
• What Is The Difference Between Editorial And Commercial Photography?
• If, however, the same image were to appear in an ad for rock climbing equipment, people would assume that it was
• taken by a commercial photographer.
  Editorial photography and commercial photography differ mostly in their methods and final products.
• Commercial photography is produced to aid in the promotion of a product or service.
• Advertising, brochures, business cards, sales pitches, and websites all feature commercial imagery to boost brand awareness and sales.
• Commercial photographs, on the other hand, are designed to sell something rather than tell a story.
• Unlike the casual or impromptu nature of editorial photography, commercial photographs tend to be staged.
• When comparing editorial and commercial photography, one of the most noticeable distinctions is the budget.
• The post-production budget for a commercial shoot is typically larger than the pre-production expenditure.
• Some more distinctions can be made between editorial and advertising photography, as follows: Goal.
  Storytelling is at the heart of editorial photography.
• On the other hand, commercial photography aims to tell a brand's story and establish rapport with the product's target market.
• When shooting for an editorial publication, the photographer will often keep all rights to the photos.
  The photographer's function.
• Commercial photography is distinguished from editorial photography in part by the existence of licencing agreements.
• Images are for editorial use only unless you have a model release form signed by all recognisable subjects in the photos.
• If you have a licence for editorial use, you can also sell those images to stock photography agencies, who will then sell them to various newspapers and businesses.
• People who are interested in photography sometimes dabble in both editorial and commercial work, as they present unique challenges and opportunities.
• When compared to editorial photographs, fashion photos frequently have little or no accompanying text and are meant to be viewed on their own.
• When working in editorial, you usually get to present the clothes or the models however you like.
• Editorial fashion photography is a fantastic opportunity to hone your skills and advance your career if you have a passion for generating fashion photos or intend to pursue fashion photography.
• They market the lifestyle.
• Rather than focusing on clothing, as is common in commercial photography, the emphasis here is on the environment and the overall look.
• The eyes of the model are often highlighted with dramatic eye makeup in this style of photography.
• Many stock images just require a single light source, however photographers are often seen employing a wide range of lighting setups.
• The goal is to increase the dramatic tone of the image, and lighting is a key component in achieving this.
• If you want to shoot a fashion editorial, here are some things to bear in mind.
• When referring to photography, the word "fashion editorial" is used to describe a collection of images designed for use in a fashion magazine.
• Though the subject matter is up to you, your editorial should adhere to a central topic.
• Keep in mind that many magazines focus on a different topic for each issue.
• Investigate the magazine in question to see what kinds of clothes (labels, styles) are typically included in the magazine.
• To let people know whose magazine you've been contracted to shoot for, you can ask for a "pull letter" or "commision letter."
• This letter serves as proof that your fashion shot will be included in a publication, making it easier to recruit talented individuals to work on the project.
• Photographers are not compensated by magazines for fashion editorials since editors see them as free publicity for the photographers.
• In the fashion industry, a tearsheet (publication) is so highly valued that it is sometimes considered payment.
• That means your staff will be made up of less seasoned individuals eager to build their resumes.
• When working with a creative team, you may hear them refer to the shoot as a "trade for CD" (or "TFCD"), which means that the team will use the photographs you supply on CD as payment for their services.
• When you are not getting paid to be a photographer, it is perfectly OK to work for TFCD and tearsheets.
• It's reasonable to anticipate nothing more than a tearsheet from your creative team if you're working to get published in a magazine.
• If you're just getting started and have some extra cash, you can pay your creative team to bring in more seasoned experts to help you out.
• If you're serious about your job, then spending money on an elite creative team to realise your vision in these editorials is a no-brainer.
• While every photographer has their own style, there are a few things they should keep in mind when working on editorial photography assignments.
• You should probably take portraits, like those seen in numerous fashion magazines.
• This is the most challenging part of making a catalogue photoshoot.
• It's important to remember that it takes months to produce a magazine, so by the time it comes out, the current fashion industry that was used for the shoot and is available in stores will be outdated.
• Because of this, you should start planning your shot for the next season.
• If this is the case, you should contact public relations firms, as they are frequently in possession of impending fashions.
• As soon as a magazine places an order, you should start applying to PR firms to gain access to publication guidelines.
• Do not worry if you feel like emulating the work of well-known editorial photographers for ideas is a form of fraud; doing so is rather common.
• Some of the best shooters get their inspiration from places you might not expect.
• A great way to find editorial inspiration is to look at some well-known examples and the photographs posted on social media sites like Instagram and Pinterest.
• Sometimes photographers get preoccupied with the mechanics of a shoot and end up missing the mark when it comes to capturing the essence of the subject.
• Your model, along with his or her wardrobe and postures, should be flawless.
• What exactly is the point of editorial photography?
• Imagination is the key component here.
• If that's the case, you'll need to bring your own sense of vision and style to the table, along with some out-of-the-box thinking that stands out to the audience.
• Try new things and don't be afraid to fail.
• You have the freedom to customise the aesthetics, props, and visual aspects to best represent the ideas you're presenting.
• Keep in mind that even the most well-known photographers are instantly recognisable by their own aesthetic.
• Therefore, you should focus all of your efforts on building your own.
• Sometimes it's best to slow down and pay close attention to the subject before taking the images, even if you don't have much time available to take everything into consideration.
• In this approach, you can save time by avoiding the need for extensive photo editing.
• The best option for novice editorial photographers is to set up the portfolio shoot in a studio, where they will have complete creative freedom over the location, props, lighting, and camera.
• When you've accomplished what you set out to do, you can shift your focus to other areas so you can grow as a photographer and add something fresh to your editorial work.